I believe @Recovery_Water helped prevent me from getting a concussion based on a bad hit! 😇 #NanoBubbles
— Russell Wilson (@DangeRussWilson) August 26, 2015
It just so happens that Russell Wilson is a spokesperson for Recovery Water. The claim he made is unfortunately unproven and not well thought out. Recovery water is "electrokinetically modified water" which means it has some added electrolytes. The company also claims it has something called "nanobubbles" which isn't even a medical term and nobody understands what these bubbles do. Essentially, the water has some minerals that are supposed to help with muscle recovery.
The difference in the company's claim and Russell Wilson's claim is that the company only mentions muscle recovery from muscle fatigue. Their claims are based on studies done on 40 people. Think about that for a second, 40 people. That is about as small a sample size as you can get. That study basically holds no merit, but at least the company isn't coming out and saying they have hard data. Russell Wilson, however, takes it to another level and thinks it prevented a concussion. So far we know of basically one thing that prevents concussions: not getting hit in the head. There are various helmets and products that are trying to prevent concussions, but they aren't quite there yet either. Simply put, Russell Wilson's claim is invalid and a poor job at marketing. I just hope this doesn't lead to uninformed young adults running out to buy Recovery Water.
